การจัดการทุนทางวัฒนธรรมหนังตะลุง จังหวัดนครศรีธรรมราช

Title

The Cultural Capital Management of Shadow Plays for Nakhon Si Thammarat Province.

Keywords

Management,Cultural Capital,Community Economy,Shadow Puppet Show,around Cultural Market

Abstract

Due to the value and importance of the shadow puppet show (Nung Talung) in Nakhon Si Thammarat Province (NST), Nakhon Si Thammarat Rajabhat University decided to develop the research question under the project of Cultural Management of NST Shadow Puppet. This study aimed to 1) build cooperation between the educational institutes and significant parties in the relevant areas, leading to the cooperation plan in making the NST cultural mapping, 2) develop the cultural entrepreneurs to create jobs and earn more income operated through cultural products and services, and 3) upgrade and increase the growth rate value of grassroots economy and NST shadow puppet products by 10 percent. The researchers conducted this study based on five conceptual frameworks: Cultural Mapping, Cultural Service, Cultural Product, Cultural ROI/SROI, and Cooperation Plan. The study’s results under the Cultural Mapping Framework showed the information database which compiled the history, tales, wisdom, rites, and beliefs about the original and modern shadow puppet. The database also included lists of shadow puppet performers from the original and modern ages, cultural mapping of 32 areas that presented shadow puppet products and shows. For the Cultural Service Framework, the study gained a style of shadow puppet show developed based on the modern idea, two cultural service areas where presented shadow puppet products and shows: 1) area near the Phramahathat temple and Suchat Sapsin Shadow Puppet House and 2) area near the Chedi temple. For the Cultural Product Framework, the study gained nineteen shadow puppet products, 210 pieces in total in three styles: utensils, decoration, and souvenirs. For Cultural ROI/SROI, the study could make two types of shadow puppet entrepreneurs: four groups of product entrepreneurs and seven groups of the shadow puppet show, totaling 11 groups. The entrepreneurs could gain more income, not less than 10%. For the Cooperation Plan, the study could build a shadow puppet network gathered from 21 districts with 53 shadow puppet groups. This NST shadow puppet network, together with the system and mechanism of “the blood of the first shadow puppet teachers,” helped the researchers compile these shadow puppet groups from the cooperation between universities and community, as artists from private and government sectors. Moreover, the study results are in the publishing process. At least one paper has already been published, two are in the process of paper publication, and the application for a patent certificate is in progress.