โครงการขับเคลื่อนทุนทางวัฒนธรรม เพื่อยกระดับเศรษฐกิจฐานรากและสังคม เมืองแม่แจ่ม จังหวัดเชียงใหม่

Title

Cultural Economy Driving towards Social and Local Economy of Mae Cheam District, Chiangmai Province.

Keywords

Cultural Capital,Local Economy,Local Consciousness

Abstract

The research project “Cultural Capital Driving towards Social and Local Economy in Mae Cheam District, Chiangmai Province” aimed 1) to coordinate social mechanisms to continue, develop, and build awareness of the cultural way of Mae Chaem through the management, design, and creation of the cultural area in Mae Chaem district 2) to build the potential and increase the competency of cultural entrepreneurs and social enterprises in Mae Chaem district to generate income based on cultural capital 3) to develop and increase the value of cultural products in Mae Chaem district according to the value chain with knowledge and innovation and 4) to measure and assess the local economy and social impacts from cultural capital in Mae Chaem, Chiang Mai Province. The cultural capital management (coordinate-build-reinforce) started with coordinating the cooperation mechanisms of network partners both inside and outside the area to collect and utilize data from the cultural map leading to the utilization of the 8 identities of Mae Chaem (Man, Buddhism, Spirit, Wisdom, Bamboo, Textile, Field, Mountain) as the main concepts for designing and creating the cultural spaces. According to the mentioned management, there have been cultural spaces for learning: Muang Dek School, Pha Ya Muang Chaem Center at Baan Rai, Rajaprajanugroh 31 School, Mae Chaem School, The Royal Grandmother Community Demonstration School, and Tong Fai Handicrafts Center, the cultural space at Mae Chaem Municipality called “Mae Chaem Teen Jok Festival”, and the cultural space amid the trading area: Tong Fai Shop, Chaemjing Space. For increasing competitiveness for cultural entrepreneurs, at least 15 workshop projects were conducted, and the cultural products of Mae Chaem were value-added with knowledge and innovation in the supply chain leading to emerging not less than 10 cultural entrepreneurs. Return on Investment (ROI) from investment in organizing various activities for the development of cultural entrepreneurs was 3.39. It was found that the entrepreneur “Chaem Chaem” had the highest financial return on investment at 14.61, followed by the entrepreneur in bamboo crafts “Shin Na Wa” at 2.41, and the community enterprise group “Chaemjing Shop” at 2.36 respectively. Social Return on Investment (SROI) of all the cultural entrepreneurs was 3.63.