การจัดการทุนทางวัฒนธรรมเพื่อส่งเสริมเศรษฐกิจสร้างสรรค์ อำเภอเขมราฐ จังหวัดอุบลราชธานี

Title

The cultural capital management for creative economy promotion in Khemarat district, Ubon Ratchathani province

Keywords

cultural capital,creative economy,khemarat

Abstract

The Cultural Capital Management Project to Promote the Creative Economy of Khemarat District, Ubon Ratchathani Province has four objectives: (1) to integrate the missions of the university with the work of the network parties in developing the Khemarat District area, (2) to use the cultural map as a tool for developing the area to elevate the community economy and local consciousness, (3) to manage the cultural capital towards the development of cultural products, cultural activities, cultural areas, cultural services and cultural innovations and (4) to increase the incomes of the cultural entrepreneurs in Khemarat District and promote the creative economy of Khemarat District. The project was implemented in Khemarat District, Ubon Ratchathani Province using multimethod research, qualitative and quantitative research. The implementation results are (1) the mechanism and network of work at the university level, the opening of the Bachelor of Arts Program in Innovation in Cultural Heritage Management, agencies representing Ubon Ratchathani University and the network of the work in Khemarat District and agencies in Ubon Ratchathani Province, (2) the development of the master plan and master chart for the conservation and development of the old quarter of Khemarat district, (3) the entry of 60 pieces of information from the cultural map system into the database system of https://cnk-web.com/culturall/index.php and the publicity of the cultural map in the Khemarat District area and through online channels (4) the development of a local curriculum of Ubon Ratchathani Province in collaboration with 7 educational institutions in Khemarat District through www.khemarat.ubu.ac.th, (5) a community handicraft artisan database system, online distribution, pre-order, being a model for the compilation of the community handcraft artisan database and the development of a website and a hybrid data warehouse, (6) The composition of a lam tang wai song from Ban Muang Chiat, Chiat Subdistrict, Khemarat District, Ubon Ratchathani Province and the song “Reviving the Heart of Khemarat City” and the participation in the propulsion of Ubon Ratchathani Province into the musical part of UNESCO’s Creative Cities Network through performing various activities, (7) cultural activities implemented in collaboration with network parties in Khemarat District, Ubon Ratchathani Province, (8) creative tourism, the development of products pertaining to tourism and marketing through the case study of the “Chuhak Group” and “Chiat Subdistrict Museum (Wat Tham Phra Sila Thong)”, a linked-tourism route in the Khemarat District area, a route for bicycle touring in the Khemarat Subdistrict area and cultural management for tourism: A Case Study of Na Wang Subdistrict and Nong Nok Tha Subdistrict, (9) the development of cultural entrepreneurs in the handicraft, food and cultural service groups, totaling 15 groups, (10) the result of the analysis of the social return on investment indicates that from the evaluation of the social return on investment (SROI), it is found that from investment of 3,500,000 baht for the project, the amount of the social return on investment (SROI) was 1: 7.048. Recommendations for development: (1) building cooperation with network parties, planning the publicity of the tourist routes, new tourist attractions, tourism activities in diverse dimensions in order to make Khemarat District known to more people, (2) planning the administration of the pedestrian zones of Khemarat by the joint action of the Khemarat Subdistrict Municipality and traders, (3) the Khemarat Subdistrict Municipality should encourage the existence of areas with Wi-Fi service in the pedestrian zones of Khemarat, (4) the local relevant agencies should organize civil society forums for the management of cultural areas for tourism with impacts on the environment and community as the major concern, (5) Continuous development of service skills and service products for entrepreneurs of other cultural services, (6) organizing diverse activities for Sunday mornings in order for tourists to extend their stay in Khemarat District more. (7) The forms of publicity, publicity through website, plate, logo and QR code, which are presentation of the entrepreneurs’ information, allowing broader and faster publicity, (8) developing a marketing plan with the use of the community handicraft artisan database system, an online cultural goods distribution system and a pre-order system. (9) Development of hybrid data warehouse. Simulation-based training should be increased and the information service rendered to other platforms should be increased so as to be cultural information exchange. Policy recommendations: (1) The area development network parties should attach importance to the balance of the development, the development of the value in terms of art and culture and the value in terms of environment and economy. (2) Tourism-policy makers should promote the development of tourist routes based on the tourists’ viewpoints (demand-side development) with emphasis on the nostalgia tourism style, which is the highlight. (3) The educational service area offices in Ubon Ratchathani Province and the Ubon Ratchathani Provincial Education Office should encourage educational institutions to use the information from local pieces of researches to develop their own local programs. (4) The public and private agencies and educational institutions should create policies, approaches, projects and measures to encourage Ubon Ratchathani Province to progress towards being UNESCO’s musically creative city. (5) Ubon Ratchathani University should expand its spatial development work with cultural capital to other districts in Ubon Ratchathani Province, such as Na Tan Subdistrict, that have cultural capital related to Khemarat District. (6) The nations research promotion agencies should support research projects about art and culture for spatial development.