การจัดการทุนทางวัฒนธรรมเพื่อการพัฒนาพื้นที่วัดเจดีย์(ไอ้ไข่) และพื้นที่รายรอบ

Title

The Cultural Capital Management for Developing the Area of Wat Chedi (Ai Khai) and Periphery

Keywords

Wat Chedi (Ai Khai),Cultural capital management,Cultural mapping,Sacred space,Grassroots economy

Abstract

The research project “Cultural Capital Management for the Development of Wat Chedi (Ai Khai) Area and Surrounding Areas” has determined essential achievements that the value of the creative economy based on capital, resources, and culture in the area increasing by 10% per year. This research project has the objectives of 1) to explore and collect cultural capital information in terms of architecture, beliefs, traditions, wisdom, and local performing arts in Chedi Temple (Ai Khai) and the surrounding area, 2) to create a cultural map with promoting the participation of network partners, namely Walailak University, Wat Chedi (Ai Khai), community, government and the private sectors in guiding cultural capital to develop economic value, and 3) to formulate a guideline for cultural capital management and a plan to promote cultural entrepreneurs and cultural enterprise groups that strengthens the foundation economy. The research results of the project consist of the following: 1) cultural capital in the area: cultural capital was discussed in various aspects according to the context of the surrounding communities. Both in the architectural environment faith the traditional relationship of the community and food handicrafts, folk performing arts, and the cultural capital for the statue of cockfighting on Wat Chedi (Ai Khai); 2) Upgrading cultural products consisting of cultural learning resources, cultural products, network development, and identity food entrepreneurs, strengthening networks of local artists, inheriting local wisdom, developing stucco chicken with a local identity, and the organization of cultural courtyard at Chedi Temple (Ai Khai) in collaboration with network partners; and 3) cultural capital business plan for the development of Wat Chedi (Ai Khai) area and surrounding areas. Project performance indicators achieve the 100% goal, including: 1) A participatory cultural map and a cultural tourism route to Wat Chedi (Ai Khai) and the surrounding areas, creating benefits for adding value and developing the community economy. The created cultural map covers 33 cultural items of traditional craftsmanship, architecture and cultural areas, food, wisdom, and performing arts. 2) 17 potential community enterprises/entrepreneurs/cultural products and services out of at least 10 wanted. 3) Local cultural products in 17 products out of at least 10 desired products. 4) Implementation of the guidelines for the development of cultural products or services, namely (1) the development of travel routes to allow access to all three selected areas, i.e., Chedi Temple (Ai Khai), Chicken Park, and Wat Berk, in order to distribute The cultural tourism activities are released to surrounding areas; (2) Carry out a design to develop and improve “Wat Berk” as a learning center for community culture. The development scope is divided into two parts: cultural traditions of people in the community and nearby areas and the design of improving the physical environment inside Wat Berk; (3) creating a Nora display area at the Thai-style pavilion in the area; (4) organizing activities for the Wat Chedi cultural courtyard and designing the Wat Chedi cultural courtyard; 5) create guidelines for product development in collaboration with local entrepreneurs, such as Ban Khao Lak Bamboo Weaving Group, and Sichon Tie Dye Group; (6) organize training to promote cultural entrepreneurs, namely promoting the development of new products that link local wisdom, training on chicken molding skills, and marketing training. 5) Prepare public relations media to disseminate the cultural map of the project. Evaluation results of economic and social projects: it was found that overall the project has a return on investment (ROI) of 2.35. The analysis of socioeconomic returns showed that the investment benefit value was 1,952,971.33 baht, the investment value was 596,130.09, and the social return on investment (SROI) was 3.27.