การจัดการทุนทางวัฒนธรรมพื้นที่เมืองแพร่ เพื่อเพิ่มศักยภาพด้านการแข่งขันของผู้ประกอบการวิสาหกิจทางวัฒนธรรม

Title

Cultural capital management in Phrae prefecture for potential enhancing of the competitive aspect of cultural enterprises.

Keywords

Potential enhancing,Cultural capital, cultural enterprises

Abstract

A research study “Cultural capital management in Phrae prefecture for potential enhancing of the competitive aspect of cultural enterprises.” with the main objective to search for cultural capital in Phraes area through creative cultural maps. Study the role of cultural capital in the development of the local economy. Emphasizing the economic development based on the area-based culture and developing the potential of cultural entrepreneurs in the community (Cultural Enterprise), as well as assessing the impact of cultural-based economic development projects in the area, entrepreneurs of cultural products and cultural services in Phrae Province with creativity and innovative ideas. From the study of community cultural capital in the old city of Phrae to promote the creation of added value of cultural products. It has created a tool to measure and enhance products by evaluating DNA (OEM/ODM/OBM x S/M/L) with a score scale contributing for development levels and methods. In the old city of Phrae, it was found that there were 3 groups of products of cultural enterprises in Phrae Province with potential for development, namely, the textile group, which was classified as a group of cultural products with medium potential (DNA 2).It is encouragement to create own brand and develop a unique style under the cultural capital of Phrae Province. The handicraft and woodworking groups, it is classified as a cultural product group with high potential (DNA3) due to its own branding and can develop a unique style. Both groups should be linked to social , cultural, and artisan activities of Phrae, especially the Kham Lue area, Kad Kong Kao Walking Street and activities in the Charoen Muang district. The next step in development is bringing the business into the digital platform, developing packaging and stepping into the international market. Creation of added value and new value of cultural products, cultural service, and creative cultural space for economic development based on cultural areas in the old city Phrae Province has found that Phrae has a very interesting heritage of art and culture, it has the potential for further development; 1) the potential to attract tourism, 2) the potential in physical activities and organizing activities, 3) the potential to support tourism, 4) the potential of management, and 5) the potential of community participation, making of cultural products prototype and services which have been developed under the “Phrae Sa Pad at Kad Kong Kao” event. All of these is an approach that can help entrepreneurs present new products that they have jointly created to local people. The work has been published through the website “Phrae Sa Pad”. For studies on social impact assessment and social return on investment, it was found that the Social Return in Investment (SROI) for the implementation of the project in a period of 1 year was 6.31 times. The size of the change or the effect adjusted for Deadweight, Attribution and Displacement was 5,779,154.38 Baht, which impacts consist of 1) the impact during the implementation of the project and 2) the impact during the next period. When calculating the current value of the effect, it was found that the present value of the total effect is 11,884,423.66 Baht and the net present value is 10,000,723.66 Baht