การยกระดับพริกไทยพันธุ์ปะเหลียนด้วยห่วงโซ่คุณค่าใหม่เพื่อเพิ่มขีดความสามารถของผู้ประกอบการในพื้นที่สู่ตลาดการแข่งขัน

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Abstract

“Upgrading Palian Pepper with a New Value Chain to Increase the Capabilities of Local Enterprise for the Competitive Market Produced” is a significant project that requires a total of 18 months to complete. Three significant objectives are included:
1) To improve and develop farmers/local entrepreneurs within the locality to build new value chains and boost their competitiveness in local markets.
2) To improve the quality of Palian pepper products and enhance their competitiveness on the market.
3) To use science and technology to build a value chain and tools for managing the Palian pepper local communitys economy. The planned project consists of 4 sub-projects. The first through third sub-projects are concerned with finding solutions to issues in the upstream, midstream, and downstream processes. An assessment of the outcomes and impacts is in the fourth sub-project. Developing the potential of 10 entrepreneurs is the primary objective of operations followed by the community economic value and product value in the targeted area must increase by 10%. The communitys or target groups income must rise by at least 15%. The results of the research found that This project able to develop the potential of agricultural groups, enterprises, and entrepreneurs, totaling 16 people by concentrating on enhancing the potential of those involved in the process from upstream to downstream. The value of Palian pepper increased by 23.13–77.78%. Moreover, they were able to generate a 41.89% rise in the target groups income. ?