การยกระดับขีดความสามารถของผู้ประกอบการบนฐานทรัพยากรพื้นถิ่นเพื่อสร้างเศรษฐกิจหมุนเวียนในพื้นที่จังหวัดปทุมธานีตลอดห่วงโซ่คุณค่า

Title

Enhancing the capabilities of entrepreneurs based on local resources throughout Network Value Chain with BCG Model in Pratumthani Province

Keywords

Network Value Chain,Value-added Banana Products,Large plant of banana,BCG Model,Local enterprise

Abstract

Both Gros Michel and Pisang Awak bananas are significant local industrial drop of Pathum Thani province. In order to elevate the competence and capacity of local enterprises by using local resources (Pathum Thani’s Gros Michel and Pisang Awak bananas), the program has been initiated to establish entrepreneurship; reinforcing local employment which would positively effect businesses including banana farmers. By launching the area-based research aiming to develop manpower, the fair income distribution framework would be executed. The research’s objectives are (1) to develop and accumulate Gros Michel and Pisang Awak bananas’ production process in Pathum Thani province to meet market demands by applying research knowledge and innovation (2) to improve market strategic competence of local enterprises; transforming the driven mechanism for Pathum Thani’s Gros Michel and Pisang Awak bananas’ value chain (3) to enhance Pathum Thani’s banana products’ supply chain to become network value chain by applying the business administrative/management system and mechanism established by the university and (4) to formulate the university’s administrative and management mechanism for the improvement of high-impact commercial research. It is to response to the pivotal objective of Pathum Thani’s strategy for the solubility and improvement of local enterprise’s capacity. This program consists of 4 sets of research (14 sub-researches) conducted within the length of 18 months which divided into 3 phases as follows; first 3 months devoted to the analytic stage; analyzing actual situations of product supply chain, circumstances of the LE groups during Covid-19 pandemic for the thorough analysis of network value chain and the connection of researches by managing the sub-researches within this program. The second phase of 12 months is dedicated to the conduction of research according to the conceptual framework of the academic program and the final 3 months is to drive the system and mechanism by enhancing marketing opportunities and competitive competence throughout the value chain. It is worth noting that Rajamangala University of Technology Thanyaburi (RUT Thanyaburi) has driven this research program through appointing the research and development institute as a central management unit to connect associated stakeholders from academic institutes, government agencies, community and business sectors and by forming network partners throughout the value chain. All partners are invited to investigate possible issues in attempt to add value to local products and for establishing competitive opportunities within the market by choosing Pathum Thani province as a target area. The result of the investigation indicates that the pivotal process for such attempt rely on synergism platform which attract capable enterprises to invest and reinforce developing local groups namely associated and non-associated Gros Michel mega farms, herbal farm community enterprise at Tambon Bung Ka-sam, Thai massage community enterprise at Tambon Nopparat, MIM Coslab Manufacturing Co., Ltd., Barami Laboratories Co., Ltd., King Fruits Co., Ltd., Fung Kha-jorn organic farm community enterprise, Udom vegetation processor community enterprise and Saeng Tawan community enterprise. According to the research program, the competence and capacity of 2 targeted LE groups had been reinforced by the collaborative administrative mechanism with researchers from RUT Thanyaburi on the basis of local resources; Gros Michel and Pisang Awak bananas from Pathum Thani which are (1) upstream farmers: the risk management guidelines in production, the calculation of cost cutting for cultivation cost as well as cultivation plans and guidelines for good agricultural practices (GAP) had reinforce market opportunities for these groups. The decent business matching using Gros Michel supply chain management platform technology would help fortify the groups as well. (2) Gros Michel mid-stream processors: Addressing the issues on oversupply and shortage of products and the underqualified banana at 20 percent of raw banana products. To respond to such issues, there has been an application of food processing technology in order to produce banana flour from underqualified bananas which could be used as an ingredient for further line of products. Such process added 50 percent more to the value of raw products. Fung Kha-jorn community enterprise suffered from underqualified and oversupplied ripen Gros Michel for 200kg/month or 30 percent of the cultivated products. By applying the frozen food technology, it could reduce the amount of ripen Gros Michel excess, improve and develop new products. Not only did it reduce the amount of banana excess, but also attract and enhance income for the community enterprises. Additionally, Pisang Awak banana acquires less agricultural areas and holds less economic values comparing to Gros Michel. Less attention and fewer cost are required for this type of banana. Pisang Awak is advisable for integrated farming areas specifically rice farmers. This would increase their income with integrated products all year round. Thus, the value adding guidelines for Pisang Awak are focusing on the improvement of new products to increase Pisang Awak price, to develop new formula and production process (crispy caramelized banana with grains) and to transform the management into commercial production as well as to instruct and inform the processors of marketing management and financial management e.g., accounting and cost analysis. The use of all parts of Pisang Awak trees following the circular economy method is also applied in order to increase more income and add value to this type of banana.