ศูนย์ประสานงาน/บริหารจัดการเพื่อยกระดับ เสริมศักยภาพของธุรกิจท้องถิ่นพร้อมกับการสร้างแพลตฟอร์มและกลไกการทำงานร่วมกัน มุ่งสู่ผลสัมฤทธิ์ทางเศรษฐกิจอย่างยั่งยืน ปีที่ 2

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This research project aims to create a new engine platform of local economy enhancement by up-level entrepreneurship of local enterprises in Thailand. It was work into two paths. First is area-based university/institute driven. It must be required collaboration among local enterprises, area-based universities/institute, research teams, and relevant stakeholders via empowerment and engagement processes as well as research funding. The coordination and administration center acts as coach, evaluator and monitor the action of research teams who are coworker with the local enterprises. The other path is the coordination and administration center driven. We boot up local enterprises directly via sharing business calling Thu Ra Kit Pun Kun. In 2022, about 11 research teams received research grant from Area-based Program Management Unit. About 10 research teams from area-based universities located in the North, East, Middle, and South of Thailand. One team from institute that is an approached track also works at the North of Thailand. There are about 500 local enterprises were managed by empowerment and engagement via 11 research teams. The most local resources that were used in local business were agricultural products including vegetables, fruits, and herbs. In addition, meat products and apparel products were used as local resources. Result of Network Value Chain analysis on research process from area-based universities/institute driven indicated that local resources was added value up to 6 times comparing to 4 times as baseline data from old value chain. It showed that coaching research teams with administration tool kits in activities was operate from the coordination and administration center. It could increase capabilities of research management in these teams achieving the goal. It explained that research teams must understand business management of local enterprise in the right track. They also must empower local enterprises who produce products practically and profitably for a real market under fair trade. Moreover, researchers who learned the right track of research management under Local Enterprises Framework could apply it to other research field aiming to solve problem and to develop human resource in a target area. In boot up path, about 167 local enterprises in Thu Ra Kit Pun Kun cluster were empowered by the coordination and administration center. We design processes and tool kits, especially financial literacy course via financial application for coaching, monitoring, evaluating learning step of local enterprises. Financial indicators including cash flow, income, profit-loss, debt, household finance, business finance, and ROI were record and analyzed data in real time. In addition to finance course, WOW project course is an overall business management of marketing, branding, and production as well as risk. New business model was developed and manage for each local enterprise appropriately. Result indicated that their incomes and profits increased about 4% and 12%, respectively. The cash could flow in these businesses about 3.2 time per month. Moreover, the debt decreased about 7% comparison to before study. After that, Local Enterprise Showcase Expo was operated in concept of human-product-market LE Network Value Chain Model for blowing success case of local enterprises who are smart entrepreneurial heart. They had financial discipline and financial management effectively like honest livelihood and professional. It could explain that local enterprise who had resilience by themselves lead to selves’ awareness. They also realize that how they manage their business and finance like professional.