การพัฒนาห่วงโซ่คุณค่าใหม่สำหรับธุรกิจข้าวเม่านางรอง

Title

Developing New Value Chain for Nang Rong Pounded Unripe Rice Business.

Keywords

Developing,New Value Chain,Business,Pounded Unripe Rice

Abstract

New Value Chain Development Project for Khao Mao Nang Rong Rice Business It is a set of projects that Buriram Rajabhat University Has designed a research process that includes both gap fulfillment and capacity building that focuses on integrating with network partners throughout the supply chain so that the target community can earn more and become self-reliant in the changing situation. with the following objectives: 1) Development the universitys management system and mechanism to develop high-impact commercial research that responds to problem-solving and development of potential for important issues at the local level. 2)Manage a new value chain for upstream farmers through a mechanism to absorb local resources to the Khao Mao Nang Rong rice business. 3)Increase the efficiency of the Khao Mao production process to raise the Nang Rong Khao Mao business. 4)Upgrading the capabilities of rice processing entrepreneurs to adapt to the modern market business. 5)Manage information and risks in the whole system to increase the efficiency of the Nang Rong rice business. By using Outcome mapping, intervention, supply-demand balancing in the value chain, Gab Analysis, Data Analysis, etc. The results of the research can create a change for the better in the area of Nong Sano sub-district, Nang Rong district, Buriram province. By being able to upgrade and develop the capabilities of 11 community enterprise groups to improve the quality of rice cultivation. To develop the standard of the Khao Mao production process by grading Khao Mao Making Khao Mao Pro packaging to develop the processing of Khao Mao products to meet the standards Reduce wastage during transportation with packaging. and the development of digital platforms to increase sales volume and efficiency. As a result, the added value of Khao Mao Pro rice products is not less than 10 percent of the total production. And can increase the income for the Khao Mao producers by not less than 15 percent, can reduce labor problems and can motivate the new generation to return to continue the Khao Mao business. There was economic and social development in the area with a 10 percent increase in community-based economic value. when comparing from before and after going into operation to strengthen the capacity of the community in learning and adapting innovation, applying knowledge to change, allowing youth to participate in inheriting Khao Mao processing for continuity. And learning to manage problems in the community to form a strong, self-reliant and sustainable group This is in line with the strategy of the country SDGs. And can adjust the universitys research management system to promote area-based research from the original, allowing researchers to find work days in the area themselves Changed to set working days in the area as Friday-Saturday-Sunday. of every week so as not to affect normal teaching days, etc.