การยกระดับการผลิต แปรรูป และตลาดโคเนื้อจังหวัดพะเยา เพื่อสร้างห่วงโซ่คุณค่าใหม่แก่ผลิตภัณฑ์ชุมชน จากเศรษฐกิจฐานรากสู่มูลค่าเชิงพาณิชย์

Title

The Enhancement of Phayao Beef Production, Processing and Marketing to Create New Value Chain for Local Enterprises to Commercial Value Added

Keywords

Process,Product,New value chain,Technology roadmapping,Beef cattle

Abstract

This research project aims to create a new steam engine of local economy enhancement by up-level entrepreneurship of local enterprises in Thailand. About 317 local enterprises were managed by empowerment and engagement via about 15 teams from area based-universities. One hundred local enterprises were also enhanced by the coordination and administration center. In addition, the coordination and administration center acts as evaluator and monitor the action of university teams who are coworker with the local enterprises. It is the first year of research grant from Area-based Program Management Unit; Local Enterprise. It was focusing on enhancement and increase capacity building of local enterprises by achievement of two key success points. The former was value addition of target local products. Prices of target local products comprising of either local resource or local wisdom were increased more than 10 percentage. The latter was also profit of local enterprise in the network value chain was increased about 10 percentage. They resulted of a management of new network value chain and new income distribution structure, especially the early party as farmers. Both key success points led to motivation of local economy and local circular economy. There are two models of research work comprising area-based universities and the coordination and administration center. The first model is driven by area-based universities about 15 teams. Knowledges, researches, innovations, and academic researchers in university were empowered in the work. Local government and private sector were involved as supporters and facilitators aiming mutual benefit among stakeholders in the new network value chain. There was symbiosis work culture as fair trade. Moreover, research units in area-based universities might be re-organized and re-managed. The impact of this model was not only motivation of local economy but also reinventing university driven that might focus on a suitable solution of impact local problem as a real problem of local enterprise. The knowledge-, research-, and innovation-based university might be implemented in the local people who are in the network value chain. It might be led to self management of local people to their problems. We analyzed a lesson learn of the area-based universities driven. There were about 3 types of research management. In the first type, researcher team empowered local enterprise by trading their products on the real market from target customer including Fatoni University, King Mongkut’s Institute of Technology Ladkrabang, Rajamangala University of Technology Srivijaya, Rajamangala University of Technology Lanna, and Ubon Ratchathani University. The second type, the team built new market channel either target customer or another customer. However, it was not the real market calling pseudo-real market. There are about 2 area-based universities as Huachiew Chalermprakiet University and Rajamangala University of Technology Krungthep. The third type, prototypes of target products was developed and no trading of target products on any market. There are also about 8 area-based universities including Mahasarakham University, Rajamangala University of Technology Phra Nakhon, Nakhon Si Thammarat Rajabhat University, Rajamangala University of Technology Tawan-ok, Rajamangala University of Technology Rattanakosin, Rajamangala University of Technology Isan, Rajamangala University of Technology Thanyaburi, and Phayao University. The second model is driven by the coordination and administration center under supervision of Assoc. Prof. Bhundit Innawong who emphasize to find out an important trigger point in local business. Result indicated that ego-system management along with eco-system management could solve local business problem. For ego-system of local enterprise, their capacities, performances of effectiveness access managements and holistic business managements were estimated and sought a root cause of business problem following by a new business management via Wow project and financial course as research tools. New network value chain was also performed for eco-system management. Moreover, we build an alternative occupation for local enterprises as a role model. Moreover, we build an alternative occupation for local enterprises as a role model. Performance of university teams was classified by capability of problem extraction and solvation in network value chain. They were divided into 3 groups as Gold, Silver, and Bronze. For monitoring of universities action, we found that most university team must be empowered by Wow project and financial course. The team must realize about business management, especially finance literacy. When they become aware of local business management, they might create appropriate tool for enhancing local business the next year.