การพัฒนาและยกระดับมูลค่าสินค้าหนึ่งผลิตภัณฑ์หนึ่งตำบล (OTOP) เพื่อเพิ่มขีดความสามารถในการแข่งขันบนฐานทุนทรัพยากร วัฒนธรรมในพื้นที่ จังหวัดเพชรบุรี

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Abstract

The research project series “Developing and upgrading the value of one product, one tambon (OTOP) are established to increase capability in competitiveness based on the resource and cultural capital in Phetchaburi Province.
They consist of 9 sub-projects:

1.  Thai dessert product development in Phetchaburi Province for health and promoting the community economy
2. Development and creation of innovations in the production process with machinery for the production of new Thai desserts in Phetchaburi province with appropriate technology
3. Developing downstream innovations to create marketing channels and expand the OTOP business for Thai desserts for health, Phetchaburi Province, using digital technology
4. Packaging development for Thai dessert products for health, supporting the scaled-up factory groups based on local identity and cultural capitals in Phetchaburi Province
5. Development of high quality organic mulberry cultivation for One Tambon Product (OTOP) to raise upstream economy
6. Development of mulberry products to enhance the economy and quality of life of community enterprises, Phetchaburi Province
7. Development and creation of innovations of production processes with machines for processing mulberries with appropriate technology
8. Packaging design for processed mulberries for health based on community lifestyle identity
9. Value addition and marketing strategy development for processed mulberry products for health, Phetchaburi Province, using digital technology. All these works were engaged to respond to OKR of Platform and Program according to the framework of Local Enterprises to create a structure to distribute income to farmers, producers/ upstream producers. They were consisting of
   1) upgrading and adding value to community products of enterprises community/OTOP distributed in the upstream-mid-stream-downstream in the amount of 50 enterprises/OTOP
   2) Two new value chains were created and managed.
   3) One economic absorbing mechanism was created.
   4) income of the poor about 40% of the bottom of the target group was increased by 15 percentages thoroughly with the growth rate of the economy capital and the value of community products are increased to 10 percentages.

In addition, not only was the above-mentioned productivities and previous impacts, but other outputs were also shown more than those specified in the OKR which were consisting of

1) System and mechanism for creating learning, enhancing quality and control of Phetchaburi sweets and mulberry both inside and outside markets.
2) Creation of 5 new researchers.
3) Creation of at least 27 graduate practitioners.
4) Ready to use innovations to solve problems or develop concrete and sustainable communities.

This research plan aim at finding the solution for the problems to achieve results that can be managed according to the main issues, which are:
1) Upgrading and adding value of community products of community enterprises/OTOP with new value chain management of local sweets and mulberry products.
2) Increase the variety of confectionery products by increasing the competitiveness and strengthening the “Prippre brand” by extending a series of research projects “Creating innovation and adding value to products in one district One product (OTOP) for a type of healthy local sweets of Phetchaburi Province”
3) Creation of an economic absorbing mechanism for local dessert products for health.
4) Development of a research management mechanism of Rajamangala University of Technology Phra Nakhon to be strong and highly effective.