การจัดการทุนทางวัฒนธรรมท้องถิ่นเพื่อรักษาคุณค่าสู่การยกระดับมูลค่าทางเศรษฐกิจของเซรามิก จังหวัดลำปาง

Title

A Management of Local Culture Capital for Maintaining Value to Enhance Lampang Province’s Ceramic Economical Value

Keywords

Development,Ceramics,Creative,Upgrading,Ceramic Products,Sustainability

Abstract

The objectives of the management of local cultural capital to maintain values to enhance the economic value of ceramics in Lampang Province were to maintain the value to upgrade the value of Lampang ceramics with new values based on local identity to create a new identity from the cultural capital of Lampang Province in the Lanna era, to develop ceramic entrepreneurs at the household level with a new identity from the cultural capital of Lampang Province, to find marketing guidelines for upgrading ceramic products at household level in Lampang Province, and to synthesize results and take lessons from the management of local cultural capital to enhance the economic value of ceramics, Lampang Province, with a sample group of 12 household ceramic factories in Lampang Province. It conducted as an integrated research. The results showed that there was 1 research project management system, 1 sub-research progress monitoring system, and 1 model of local cultural capital management to enhance the economic value of ceramics in Lampang Province. Processes and cooperation mechanisms in the target area 1 network received 4 sets of knowledge:

1) value preservation towards upgrading the value of Lampang ceramics with new values based on local identity for 6 approaches,
2) new identity from industrial capital Lampang culture in the Lanna era for 9 identities,
3) the development of household ceramic entrepreneurs with new identity from the cultural capital of Lampang province for 12 factories, and
4) marketing guidelines “Creating a community economy with ceramics households through cultural identity” 16 innovators were born from the research process who are members of the community. Entrepreneurs and members of a household ceramic factory who are a sample group that can transfer knowledge to community members and interested parties 12 new products were born, 13 cultural maps of household ceramic production sites were obtained from the integration of new identity from the cultural capital of Lampang Province in the Lanna era. The integrated study, which including one project management research and four sets of knowledge researches, related to propitiousness of Lampang kaolin both in scientific and historical fields. Then the integrated study coordinated with knowledge management process transforming Lanna cultural capital of Lampang province to new identity product design. After that marketing activities were designed and applied, and this progress later caused small ceramic factories to generate income. There were 2 volunteer factories to produce products under the concept “Prayer Bells” tested a model of fast-track marketing at Doi Phra Chan Temple, Mae Tha District, Lampang Province, for a period of 5 months, resulting in an increase in income exceeding the target of more than 30 percent of the original income and the economic driving mechanisms within the community and the link between businesses connected to or related to household ceramics in the form of Sharing Marketing. It generates income from selling products linked to prayer bells, including an increase in employment worth more than 925,000 baht. In terms of disseminating and transferring knowledge to the public, it conducted through 3 research knowledge books, online media from research processes, 2 websites, 1 Facebook page, and 1 research exhibition.