การบริการและผลิตภัณฑ์ชุมชนจากศิลปะและวัฒนธรรมในปกติวิถีใหม่ ณ ชุมชนแกดำ มหาสารคาม

Title

Community Services and Products from Art and Culture in a New Normal in Kae Dum Community, Maha Sarakham

Keywords

Tourism,Product Design

Abstract

The objectives of this project were to enhance cultural mapping, to bring arts and cultural capital to increase income for the community by developing cooperation mechanisms and cooperation plans with key stakeholders, to increase the local economy, and to integrate the fourth mission of the university. The main concept used in the research was ‘Engagement-Enrich-Enhance’. The research was categorized as the ‘Research and development’, with mixed methods consisting of literature review, field survey, observation, questionnaire, focus group, and in-depth interview. Data analysis was done by descriptive statistics. The results showed that the distinctive identity of Kadam District consisted of the Kaedum wooden bridge, Kaedum big frog, Luang Pu Zhoi (the Buddhist monk), Boon Bung Fire Kop Yai Kaedum (Isan Rocket festival), and Sernk Krajom (Isan traditional Dance). ‘Fertility’ was defined as the key word for Kaedum. The village with the highest cultural capital risk index was Ban Nong Duk, while the type of work that had the highest cultural capital risk was craftsmanship due to lack of heirs to inherit the wisdom. The research developed 32 items of 15 products and 17 cultural services. The Social Returns of Investment (SROI) was 3.79 Baht and the Returns of Investment (ROI) was 44.16%.