การพัฒนาแพลตฟอร์มดิจิทัลสำหรับการจับคู่อุปสงค์และอุปทานสินค้าเกษตรในจังหวัดอุบลราชธานีและจังหวัดศรีสะเกษ

Title

Development of Digital Platform for Agricultural Product Demand-Supply Matching in Ubon Ratchathani and Sisaket Provinces

Keywords

digital economy,digital platform,organic agriculture,demand,supply

Abstract

This research project has 3 objectives

1. to collect data on production capacity of (organic) agricultural products in Ubon Ratchathani and Sisaket provinces.
2. to collect data on consumption needs of (organic) agricultural products in Ubon Ratchathani and Sisaket provinces.
3. to develop a digital platform for organic agricultural products trading as the operation is divided into 3 sub-projects.

In addition, a central project carries out an operation for making public relations, publishing, and making understanding and recognition to stake holders and public. In the sub-project 1, a digital platform Omart for (organic) agricultural products trading that can be accessed via a web browser at https://omart.ubu.ac.th and via the application LINE at @923lbtlg was developed. The digital platform Omart has functions supporting for 3 main groups including a group of merchants or organic farmers which can post for selling organic agricultural products or elect to sell organic agricultural products, a group of shoppers which can post for purchasing organic agricultural products or elect to buy organic agricultural products, and a group of collectors which can manage an organic agricultural product trading within their group or network. From the usage of digital platform Omart, there are a total of 596 accounts registered. There are 228 accounts who are a buyer while there are 157 accounts who are a seller. There are a total of 387 transactions of purchase that value 212,966 Baht. In the sub-projects 2 and 3, data on production capacity of organic agricultural products were collected from farmers in Ubon Ratchathani and Sisaket provinces. Data on consumption needs of organic agricultural products were collected from the so-called 4 group including hospitals, schools, hotels, and restaurants in Ubon Ratchathani and Sisaket provinces. Results on demand and supply analysis indicate that at present consumption needs of organic agricultural products is greater than organic agricultural products that can be produced. In addition to the digital platform Omart that serves as a channel for trading organic agricultural products, the digital platform also serves as an information source for organic agricultures in Ubon Ratchathani and Sisaket provinces that is created and published in a form of interactive dashboard. Researchers have driven and urged for utilization of this research projects outputs through a cooperation and networks built up with various organizations including public and private sectors and also farmers.