การใช้ศิลปกรรมและการออกแบบ เพื่อพัฒนาเศรษฐกิจ และคุณภาพชีวิต ชุมชนสามย่านและสวนหลวงอย่างยั่งยืน

Title

The Use of Arts & Design for Sustainable Economic and Quality of Life Development of Samyan & SuanLuang Communities

Keywords

Art and Design,Samyan-SuanLuang Communities,Sustainable Economic,Quality of Life

Abstract

The Use of Arts & Design for Sustainable Economics and Quality of Life Development of SamYan & SuanLuang Communities is a series of research projects in the field of humanities using mixed methods research. Regarding the spread of COVID-19, the period of operation was extended from 18 months to 21 months for the dissemination of results and project evaluation. The results are as follows.

Objective 1. To create 15 sculptures of creative art innovation that glow with solar energy at night. The sculptures are created with the cooperation within university network of the Council of Arts and Design Deans of Thailand using the concept of linking the way of life and culture of the community in the past to the development of the area today. Augmented Reality and QR code are combined for video description of each sculpture. PM 2.5 sensors are installed to measure dust around the workpiece to raise awareness of environmental pollution. This project gives rise to new tourism landmarks in Pathum Wan area.

Objective 2. To promote and support the creation of model communities of Sam Yan and Suan Luang, using the arts and design to sustainably develop the economy and quality of life of the communities. Community’s participation were organized through 13 sub-projects of on training to promote quality of life, using an online training format to avoid the spread of COVID-19. Overall assessment results of all projects are between good to very good level. There were surveys of project’s acknowledgement, communities’ needs and opinions, including in-depth interviews. Community forums were also held in the form of workshops, where the community action plan on artistic innovation and a communicative line group were established. Assessment from 260 visitors to the sculptures via the Chula Art Park website indicated that once, after real area of art innovations visiting, 57 percent have highest intention to go to have meals or desserts or drinks at shops located in the community, while 26.5 percent has high intention to do so and only 2.5 percent has little to very little intention to do so. The result identifies that the development project can promote the economy and increase the income of the community.

Objective 3. To create mechanism for a new style of international-leveled landmark area that reflects way of life of Sam Yan and Suan Luang communities through innovations in the form of digital art. People in the communities have suggested that there should be ongoing activities in the communities such as Chinese operas, arts festivals and the continuing art project to create a learning area for digital arts of Chula Art Park. Community participation will be a mechanism that will facilitate development in the area. The publicity of the work is done by creating a Facebook named “Chula Art Park” and website www.chulaartpark.art and holding a press conference on the opening of the Chula Art Park, inviting the press to the area. The opening event includes a performance of the communities’ Chinese opera which tells the stories of the art innovations. News of the event was presented on 2 television channels, 20 Thai and English publications, and via YouTube. Moreover, the project staff have travelled to disseminate the works and to discuss the cooperation with educational institutions and private business sectors, totaling 4 institutions and 7 departments and presented in 2 international academic conferences via online system. Thailands first innovative day and night creative art project is a prototype project that uses digital technology to interact with visitors. It is the cooperation of educational institutions, both public and private, and is also a model of integrating the performing arts to promote creative arts innovation values in the development and promoting of the community’s economy as well as inspiring researches in other areas. Keywords: art innovation, model community, creative economy, quality of life