การสร้างคุณค่าและมูลค่าเพิ่มตลอดห่วงโซ่คุณค่าของสินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ (OTOP) บนฐานทรัพยากรไผ่จังหวัดปราจีนบุรี

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Abstract

Bamboo is an important local economic crop in Prachin Buri. Therefore, the jointly develop a sustainable bamboo in ecosystem. This is the use of knowledge Technology and innovation to enhance competitiveness by working with communities in the local areas that will help to develop a group of local entrepreneurs (Local Enterprise, LE) related to bamboo ecosystems under the concept of bio-economy, circular economy, and green economy (Bio-Circular-Green Economy, BCG model). The purpose of this research project is 1) to further develop the current network value chain of bamboo OTOP products into a new value chain 2) to develop manufacturing processes and services that creates bamboo products with identity and quality standards for sustainable competitive commercialization 3) to enhance the potential of OTOP enterprises and local communities with innovation and development of bamboo products, which are native resources of the community. This research consists of 5 funded project series (22 subprojects). This research project was carried out over a period of 15 months, which is divided into three phases. The first two months was dedicated for analysis of the network value chain and operations of local enterprises under the outbreak of the Coronavirus (COVID-19) disease. The analysis was employed in the management of the new network value chain and in the management of subprojects to operate in alignment under current circumstances. The second phase was a period of ten months that was dedicated to carrying out research activities according to the main research framework of the university program. The last phase was a period of three months of conducting research and steering the new value chain in accordance with market opportunities and competitiveness. Project management system of Rajamangala University of Technology Thanyaburi to drive this research plan under the Institute of Research and Development that is a central management unit connected stakeholders from the academic departments, government sectors, local communities, and business sectors integrated as network partners throughout the value chain, totaling 33 sectors involved in the analysis of issues to create value for local products and create competitive opportunities of the target area is Prachin Buri. Our efforts in steering area-based research into successful commercialization mechanisms progressed effectively and produced maximum benefits for local communities. The network value chain analysis elucidated the relationship of associates within the chain that accommodates establishment of a synergistic platform, which incorporates competitive area-based local enterprises. The network consists of bamboo cultivators, bamboo shoot processing enterprises, Tumbon Tung-Pho community enterprise, Tumbon Tung-Pho food production and processing community enterprise, Tumbon Pho-Ngarm community enterprise, Phimtha Company Limited, Saha-Sangchai community enterprise, Bhan-sai Ngarm community enterprise, and Dong-Bung community enterprise. Local enterprises, target communities, government sectors and stakeholders are associated into the network through Rajamangala University of Technology Thanyaburi (RMUTT) and incorporated into a new value chain. Academic data that is produced from the research product includes 1) the structure of income distribution to upstream manufacturers and bamboo farmers 2) midstream development of products and technical procedures 3) marketing strategies that underlines opportunities and competitiveness of downstream distributors. The outcome from promoting competency of local enterprises through collaboration with researchers from RMUTT are 1) Sri-Prachin Tong bamboo shoot products were redesigned and demonstrated increased income distribution in the community. The new products are bamboo shoots preserved in coconut water that increased the sales value, increased income, developed a technology for steamed bamboo shoot processing, and increased time of fresh steamed bamboo in vacuum processing, 2) local entrepreneurs can increase their competitiveness and market demand opportunities through product standards and identity and demonstrated 20% increased income in the local entrepreneurs due to the product development of Lam-Pan mats by creating new mat patterns, compressing Lam-Pan mat sheets, 3) increasing product value by upgrading products of Lam-Pan mats, evaluation of the return on investment (ROI) showed that the new Ego-system management platform was able to create an ROI of 40%. Sri-Prachin Tong bamboo shoot products were upgraded the quality and demonstrated 70% increased income distribution in the community. Management platform was value-added and upgrading the quality of bamboo waste product innovations such as such as bamboo bins, eco-friendly thermoplastic products from bamboo powder, cat litter, bamboo fibers and woven fabrics, and 4) Labor skills, skill level of intellectual labor to a new generation of workers an the Saha-Sangchai community enterprise, and training courses for health spa services to raise the income of Dong-Bung community enterprise were and creating local jobs in the community that was affected by the COVID-19 pandemic.