การเพิ่มศักยภาพตัวแบบเชิงธุรกิจและโครงข่ายการตลาดเพื่อขับเคลื่อนเศรษฐกิจฐานรากจากทรัพยากรไผ่จังหวัดปราจีนบุรีอย่างยั่งยืนผ่านกระบวนการเรียนรู้ตลอดห่วงโซ่คุณค่า

Title

Local economic empowerment for sustainable of Business model and Marketing network base on Bamboo resources in Prachinburi Province by Co-supply chain knowledge.

Keywords

Bamboo resource,Business model,Marketing network,Co-supply chain Knowledge

Abstract

The “potentiality enhancement of business model in marketing for sustainable local business from bamboo resources in Prachin Buri Province through the co-supply chain knowledge” research project focuses on escalating values and worth for Prachin Buri by installing bamboo, local natural resources with immense potential which recognizes as a primary instrument to counteract the impact caused by the outbreak of Covid-19 on agricultural and administrative sections. The designated business model and marketing network were introduced as well as the co-supply chain knowledge to develop local economy. In terms of farmers, the business plan regarding bamboo planting in order to elevate the production corresponding to the demands from bamboo entrepreneurs has been installed. The network of bamboo entrepreneurs, both local and from neighboring provinces, was organized into 2 workshops on bamboo farming, intended for the sustainability of this profession in terms of area management. According to this, the Baan Sai Ngam bamboo production group has reduced their cost of buying bamboo from other areas to 57 percent. Market channeling has increased, in midstream, along with the standards of product qualities and adding values to local products using 3 procedures. 1) the business model in communities whose practice of lampan bamboo mats and other handicraft products was their primary craft e.g., Saeng Chai community enterprise group for lampan mats at Baan Kho and community enterprises at Kho Loy sub-district and Baan Hoy sub-district. The wisdom from upstream process were enhanced such as anti-moth and fungus techniques, natural dyeing process, the standard control for even bamboo strip upon weaving and the knowledge of production chain module management for the sustainability of the community, which could expand and increase business models with networks. By doing so, it would help communities increase income and interests from more channels. The result was evident since Saeng Chai community enterprise group for lampan mats at Baan Kho’s incomes was increased 29 percent. 2. To strengthen the production and marketing potentiality of processed bamboo shoots by the modification of production process and elevate normal processed bamboo shoots into processed bamboo shoots in coconut water, packed with decent quality and safety according to food standards. The processed bamboo could be distributed to the service and industrial sections. The results illustrated that this method helped community enterprises reduce production waste at 20 percent/production with 33 percent of their income increased. 3. To develop learning and healthcare service hub based on bamboo resources. The business plan on healthcare services based on bamboo resources collaborating with occupational class, local administrative and healthcare service/tourism sections in the area had agreed on programming and healthcare tourism activities with precise service fees and improve healthcare service skills for local occupational class. Additionally, the research team also installed the learning system and development of personnel (device) by encouraging sustainable collaboration, improving managing mechanism for younger generations to connect with co-supply chain knowledge and fill what is lack in the original occupation class. This, therefore, encourage human development for younger generations and those who experienced in related occupations, building network for entrepreneurs and associates related to bamboo resources. The innovation of management to encourage model occupations was established in order to develop careers in local community to strengthen provincial projects.