การสร้างกลไกการพัฒนาอุตสาหกรรมการแพทย์และสุขภาพในภาคเหนือให้มีขีดความสามารถในการปรับตัวสู่ความยั่งยืน และยกระดับสู่การสร้างขีดความสามารถในการแข่งขันที่ยั่งยืนระดับโลกหลังวิกฤติสถานการณ์ COVID – 19

Title

Creating an Medical and Wellness Industrial Development Mechanism in the North of Thailand to have the Capacity to Adapt to Sustainability and Upgrade to Building a Sustainable Global Competitiveness after the COVID -19 Crisis

Keywords

Medical Hub,Medical Value Chain,Health Economics,Chiang Mai Development of health industry,Health and wellness city development,Medical and Wellness,Technology & innovation plan,Medical industry,Tourism Industry,Food for health industry,Agriculture industry,Herb industry,Mentoring,Chiang Mai City of Wellness,Potential,Standard,Confidence

Abstract

The project “Creating an Medical and Wellness Industrial Development Mechanism in the North of Thailand to have the Capacity to Adapt to Sustainability and Upgrade to Building a Sustainable Global Competitiveness after the COVID -19 Crisis” under research funding from Thailand Science Research and Innovation (TSRI) and Program Management Unit on Area Based Development (PMU A) has 7 main objectives as follows: 1) to study the structure and analyze the readiness potential of developing the Chiang Mai Medical Health Hub as well as the value chain 2) to assess risks and forecast future trends of the development of the Chiang Mai Medical Health Hub and lead to the preparation of policy recommendations 3) to raise awareness of the importance of plans and guidelines to promote the use of technology and innovations of entrepreneurs that suit to the urgent rehabilitation situation after the pandemic of Coronavirus Disease 2019 4) to create an overview of guidelines for promoting the use of technology and innovation and investment that suit to 3 targeted industry groups and entrepreneurs networking in the target industries and drive to Chiang Mai Medical Health Hub 5) to set the Medical & Wellness Tourism standard and to develop a training course to promote and develop the potential of Medical & Wellness Tourism entrepreneurs to have a better capacity to adapt after the COVID-19 crisis to support to be Medical & Wellness City of Chiang Mai 6) to create a branding and promote marketing of accommodation business for the Chiang Mai Medical & Wellness City and 7) to establish a central unit for the collaboration network with stakeholders in health and wellness including citys medicine. The results revealed that Chiang Mai Province has the potential and readiness of the comprehensive medical industry in all 4 Hub. But due to the situation of the Covid-19 epidemic virus that had spread since the year Since 2019, the number of international and Thai Wellness tourists arriving in Chiang Mai had significantly decreased. Therefore, to develop Chiang Mai into the Chiang Mai Medical Health Hub, it is necessary to stimulate and push the city into a Wellness City so that the number of tourists can return to normal by 2024. The results of the study on upgrading the wellness industry to drive towards Chiang Mai Wellness City found that the research team had upgraded 30 entrepreneurs in the targeted industries. And entrepreneurs in the targeted industries had upgraded concepts, tools and business development guidelines with technology and innovations 15 businesses. And formed an overview of plans and guidelines to promote the use of technology and innovations suitable for entrepreneurs to respond to the urgent rehabilitation situation after the epidemic of COVID-19 for 5 industrial groups. It also creates a network of tourism and wellness industry entrepreneurs to drive the economy with sustainable innovation 1 network. The study of Chiang Mai City of Wellness: developing potential and Health Safety Standards to build tourist confidence after the COVID-19 crisis was found that the research team had created a guide to health safety standards for tourists of accommodation businesses (Hotel + Hospital) to provide accommodation businesses with the capacity to adapt after the COVID-19 crisis both online and offline. And the results also had a network of accommodation business entrepreneurs in Chiang Mai, set a courses to promote and develop the potential of entrepreneurs and staff in accommodation sector. Moreover, the research team created of the brand DNA of Chiang Mai City of Wellness that is “Recreation” and designed a logo that represents the brand, including created a brand manual for Chiang Mai City of Wellness, preparing guidelines for marketing promotion through social media, as well as creating an application to build trust among tourists in the future. The results obtained from this research can be used as a guideline for the development of the medical and wellness industries in the northern region to have the ability to adapt to sustainability and elevate them to create globally sustainable competitiveness by establishing an incubator as a central unit to coordinate cooperation and network with stakeholders, including government agencies, private sectors, Chiang Mai University and entrepreneurs in the integrated medical industry in Chiang Mai and other provinces such as hospitals, hotels, spas, restaurants and other entrepreneurs, etc. Once the research project is completed, entrepreneurs or individuals who wish to take advantage of the research or would like more information can contact the incubator.