การยกระดับการผลิต แปรรูป และตลาดปลากะพงขาวจังหวัดนราธิวาสเพื่อสร้างห่วงโซ่คุณค่าใหม่แก่ผลิตภัณฑ์ชุมชนจากเศรษฐกิจฐานรากสู่มูลค่าเชิงพาณิชย์

Title

Upgrading the production processing and marketing of silver seaperch in Narathiwat to create a new value chain for community products. From foundation economy to commercial value

Keywords

production,processing,marketing,silver seaperch,value chain

Abstract

Research project on upgrading the production processing and marketing of sea bass in Narathiwat Province. To create a new value chain for community products from the grassroots economy to commercial value and have a purpose. 1. To survey and analyze the potential of entrepreneurs throughout the old and new value chains. 2. To develop the potential of entrepreneurs raising sea bass in cages. Professionally dvantage by promoting the quality of life through conducting research through the process of driving a new value chain. 3. To create a model for area development through the process of driving a new value chain with local resources, with a new value chain to be process for promoting income that fairly meets the needs of the community. The target groups studied were 6 groups, consistently of 19 LE, including 14 groups of sea bass fish farmers in cages, 1 group of fresh sea bass collectors and a group of sea bass fish processors. (Sun-dried sea bass, Pla R (Budu), crispy baked sea bass sheets and sea bass balls). 1 group of processed sea bass fish sellers, 1 group of sea bass fish collection and production group in cages, and 1 group of sea bass fish food sellers in cages. It was found that the Ban Ao Manao community enterprise group it has the highest return on investment (ROI) equal to 44.93, consisting of total costs equal to 1,873,353 baht per year, income equal to 2,715,005 baht per year and profit equal to 841,652 baht per year, while the group of sun-dried sea bass processors it has the lowest return on investment (ROI) equal to 6.67, consisting of total costs equal to 2,744,400 baht per year, revenue equal to 2,927,360 baht per year, profit equal to 182,960 baht per year, while the social return assessment (SROI) is equal to 3.87.