ทุ่งหลวงรังสิต: พลวัตทางวัฒนธรรม จังหวัดปทุมธานี

Title

Thung Luang Rangsit: Dynamic of Cultural at Pathum Thani Province

Keywords

Cultural Dynamics,Thung Luang Rangsit,Economic Enhancement,Local Community Realization

Abstract

The research objectives are 1) to examine the dynamism of history and culture on community settlement and preserved cultural heritage which influences the livelihood of local residents in Rangsit march or the Eastern area of Rangsit 2) to establish and develop the collaboration mechanisms for stakeholders and local communities in terms of cultural history reflecting local lifestyles in the communities. The mechanisms would organize guidelines for the cultural cooperation and the formation of cultural mapping within Rangsit march area. Acted as agencies for such mechanism, the 5 primary associates consist of Artist network, local administrative organizations, communities, business and academic sectors in Pathun Thani province respectively. 3) to improve cultural enterprises by elevating local cultural products, which have been expressing local history and culture, and also encouraging local professions related to these products within the Eastern area of Pathum Thani. The cultural capital management befitting the current digital environment and local awareness were organized in order to support professions in local communities. This aims to elevate local economy through universities responsible for community development. The results of the research as well as the study on Rangsit march historical and cultural dynamics to enhance local economy and awareness in Pathun Thani province were conducted by using the existing database and interviews community scholars and local community leaders regarding the local culture which has been passed down for generations and its present-day adaptations. The knowledge is gained through constructed cultural learning and developed into guidelines to enhance local products as the representation of communities. Upon conducting the cooperative learning between communities, areas and network of associates, cultural mapping and/or cultural tourism maps had been organized. The Rangsit marsh cultural heritage atlas of Pathun Thani province offers distinguished tourist attractions related to fine arts, local products and food. It also illustrates impressive temples in terms of the architectural magnets, enriched with history, culture, local belief and the lifestyle of local residents. Furthermore, the network of artists was organized. Their artworks focus on the value creation of cultural capital through their imagination of Rangsit marsh by interweaving old concepts with contemporary ones. The model paintings expressing the identity of imaginative Rangsit marsh have created the bond with local communities in terms of cultural values. Moreover, the model of cultural products and/or services have been arranged following the research objectives which are 1) food products e.g. boat noodle and 2) non-food products. Inspired by the culture in Rangsit marsh area such as lifestyles from settlements near the rivers, rice, lotus and boat noodle, creators had designed patterns unique to Rangsit marsh culture as products. The research also collected data regarding marketing factors which are influential for the elevation of cultural product branding. According to the assessment, the social return on the value of cultural product branding by Pathum Thani’s cultural enterprises indicates that present value of interests cultivated from activities during the research is 841,711 Baht (while present value on investment was 357,217 Baht). The social return on investment (SROI) is 2.36 and also the documentary film and digital PR pamphlets on Rangsit marsh were produced. Thus, the overall operation has expanded and enhanced the promising opportunities in value adding for local products and encouraged the growth of the bio economic value of communities within selected areas. Keywords: Rangsit marsh, cultural dynamics, cultural heritage atlas