การพัฒนาขีดความสามารถในการจัดการธุรกิจผลิตภัณฑ์เครื่องแต่งกายมุสลิมบนฐานมรดกภูมิปัญญาทางวัฒนธรรมเพื่อสร้างสันติสุขในพื้นที่จังหวัดปัตตานี

Title

Keywords

Abstract

The research study of the capability development of business management’s Muslim dress products based on intangible cultural heritage for peace in Pattani Area. The objectives are as follows:
1) to manage the production and marketing value chain for the Muslim apparel business,
2) to enhance the Muslim apparel business based on intangible cultural heritage,
3) to assess the fundamental economic value of the apparel business Muslims on the basis of intangible cultural heritage, and 4) to develop the system and mechanism for area-based research management of Fatoni University. The targets 10 groups of local enterprises. In addition, the learning management using the learning concept of Imam Ghazali, 4 steps:
1. Awareness (perception) 2.Understanding and Explaining 3. Believing and Accepting and 4. Gradual Follow up.

The study found that the organizing activities to meet together 10 local enterprise groups to discuss and exchange products, LE had been matched that made it possible to work together to develop products. There obtained 3 products, namely: Kapiyoh hat with Batik cloth from Barahom, Dresses with Batik cloth made by La Nga womens group and bags made from Chuan fabric of Ban Trang. Moreover, the research on the substitution of natural fabric dyes for chemical dyes and the local fabric production training courses found that: Natural colors can be extracted from the local plants. Thus, The sales growth rate, the rate of return on investment (ROI), and the increasing rate of the sales product price of Muslim dress community enterprises group in Pattani Province. The study found that the average sales growth rate was 23.43 percent, the average return on investment (ROI) was 38.89 percent, and the rate of increase in product prices when comparing the selling prices before and after the research project, an average increase of 13.15 percent. The Social Return on Investment (SROI) of research projects had a result net of 8,540,369 baht, and the social return on investment ratio is 1.71 times, which every 1 baht invested in a research project can generate 1.71 baht of social benefit. The overall better life index evaluation resulted; it was in the average level of quality of life. The assessment results of each aspect found that the quality of life in physical, mental health, social relations, and environmental quality of life was moderate level as well.