นวัตกรรมการพัฒนาและยกระดับมูลค่าผลิตภัณฑ์มังคุดโอทอปครบวงจร ของกลุ่มวิสาหกิจชุมชน ภาคตะวันออก

Title

Innovative Development and Elevation of Entire Mangosteen OTOP Products of Community Enterprise in the East

Keywords

Mangosteen,Innovation,Product Value,Agriculture

Abstract

A series of research projects on Innovative Development and Elevation of Entire Mangosteen OTOP Products of Community Enterprise in the East is developed as following a research and innovation development platform for local development and inequality reduction, Innovation for local economy and innovative local program. It aims to increase the capacity of local communities to develop self-reliance and self-management based on sufficiency economy philosophy. The main achievement is to initiate innovative community and raise income for the community. From the study of the requirements of five local enterprises, analysis of weaknesses-strengths within Chanthaburi Province and the value chain of mangosteen products using mixed method, it is able to synthesize a new value chain for mangosteen peels that are wastes from the mangosteen agriculture and procesing. The value chain of mangosteen peel is applied by using knowledge and inventions that are applied by each area receiving innovative sheet prepared by mangosteen peel (mangosteen peel plywood), which can be converted into appliances in the building as well. This innovation leads to build the values from agricultural wastes and friendly environment and users. Due to mangosteen peel containing antibacterial and antifungal substances, it expands the requirements of many groups of consumers. In the same time, the technology and knowledge have been applied to develop the present mangosteen value chain. This increases the varieties of consumers. In the process of the value chain development, issues that the community require to improve, which are texture, tasting, smelling, color and standards of production process and modern packaging that is ready to use, attractive, reflecting the mangosteen and clean, are developed. The new products and developed products from this research are mangosteen juice, mangosteen peel charcoal, stirred mangosteen, honey-baked mangosteen, cheese mangosteen cracker, mangosteen chili and mangosteen sauce. The new technologies and innovation are created from this research that have developed the original value chain and promoted the higher incomes of local enterprises. For the creation of a new value chain from the residues of mangosteen production and consumption by using the zero waste principle and the BCG economy can create new careers, increase income for farmers and environmental conservation. From the evaluation of the economic absorption mechanism through the Return on Investment (ROI) and the analysis of the Social Return on Investment (SROI), it was found that almost all the outputs and outcomes from this research can valuably return on investment and societies. According to the research process, there is an agglomeration among the local enterprises to strongly support and negotiate processes. When technology and knowledge are transferred to 5 local enterprises and by constructing a multiple regression model of the circular economy adsorption mechanism from the value chain and analysis with the influence of the circular economy adsorption mechanism from the value chain on the sustainable development of local enterprises, it was found that the incomes of the members and farmers depend on 2 main statistically significant factors (P value = 0.01):

(1) the opportunity for new emerging enterprises
(2) the reduction of waste and investment costs.

In addition, there are lessons learned to develop researchers, entrepreneurship and central administration of the university to work together for area based development with the co-sponsored network. These learning platforms can be models for other agencies, who are interested to apply for maximum benefit. Although the epidemic situation of COVID-19 may result in the unachieved goal in term of increasing, but local enterprises have gained and achieved markedly to be slow the money flow out of the area, including social and environmental values. For further sustainability, there is a plan to change researchers to be mentors in the development of 10 local enterprises to create innovators.