การวิจัยและพัฒนาเพื่อยกระดับผลิตภัณฑ์ OTOP ของภาคใต้บนฐานทรัพยากรพื้นถิ่นสู่ตลาดการแข่งขัน

Title

Research and Development to Upgrade OTOP Products In the Southern Region on the Basis of Local Resources for the Competitive Market Produced

Keywords

OTOP products,Nielloware,Southern curry,Seafood of fish products

Abstract

The objectives of the research are to:

1. upscale 15% of income on value chains of local enterprise (LE)/OTOP;
2. develop the tools of community economy management via science and technology. The data were collected from the stakeholder of network value chains of LE which were nielloware, curry paste, and low-cost sea fish product business. The results indicated that the tools can increase 15.42% of the revenue of entrepreneurs and 25.79% of increasing their profit. The researchers found that the return of investment (ROI) of the 3 value chains were 63.39, 41.15, and 217.34 which are nielloware, curry paste, and low-cost sea fish product business respectively. There was social return of investment value (ROI) for all those value chains as 0.73, 1.09, and 2.21 respectively.
3. The success factors of the of the community enterprise/OTOP were:
   3.1 the acceptance and use of technology, the leadership of the entrepreneurs, the level of entrepreneur’s dedication to the work, the standardization of production process, the good practice of liquidity management, and a good business plan;
   3.2 The team of the researcher experts and integrates the various arts and science with teamwork. The team has well rapport communication, disciplinary, self-development, and sharing the collaboration’s goal regarding to the community’s success;
   3.3 The university supports the research process with motivation and following up on the researcher’s performance including promoting the researcher on scholar publishing process;
   3.4 there was the other associated network organization to support the entrepreneurs towards running business with the useful suggestions and to give helpful advice for the researchers;
   3.5 The allocation fund were supported by the office of national higher education science research and innovation policy council, which focuses on the framework on local research to upskill the local enterprise with business competitive ability.