การพัฒนาพื้นที่เศรษฐกิจฐานรากของชุมชนจากทุนทางวัฒนธรรมชุมชนเชิงบูรณาการผ่านการพัฒนาวิสาหกิจชุมชนจังหวัดเลย

Title

The Development of Local Economy through Cultural Community Capital to Strengthen Community Enterprises in Loei Province

Keywords

Community Cultural Capital,Cultural products and Services,Cultural base Economy,Community Economic Activation,Circulation of Community Economy

Abstract

Research topics for development of grassroots economies continued from scholarships, sometimes through academic communities. If anyone wants these communities at all and space-based institutions with a special emphasis on people for develop cultural spaces to achieve integrated work through cooperation mechanisms of community enterprises. To create and develop entrepreneurs and cultural enterprises Transform cultural capital into cultural goods and services. To increase the potential and develop the foundation economy in the community. by conducting mixed research It consists of survey research. qualitative research and quantitative research in the area of 2 districts, namely Wang Saphung District and Pak Chom District, Loei Province Operations are divided into 6 main parts, consisting of (1) development of knowledge management processes to create innovation from cultural capital for community enterprises. To collect spatial cultural capital data to create a cultural capital map. Leading to the conversion of cultural capital into product development of community enterprises (2) development of products and services of community enterprises into cultural products with higher value. (3) Business model development of cultural enterprises in the community, namely, brainstorming meetings. Lesson learned and knowledge management training and skill enhancement for cultural community enterprises; especially the creation of local economic areas and e-commerce markets It is a product distribution operating system. cultural goods and services. (5) Economic impact analysis of cultural capital development, and (6) Prepare an integrated plan to develop the local economic area of the community from the integrated community cultural capital through the mechanism for developing cultural enterprises in the community. From the implementation of the research project, it was found that (1) cultural community enterprises have developed a conceptual framework for growth. Change the perspective of being a professional entrepreneur. (2) The process of converting cultural capital into cultural products and services. There is a development model, namely linking cultural capital to goods and services. joint design and product development into cultural goods and services. (3) Business Chart Model of Cultural Community Enterprises Create a new business environment Responding to a specific group of consumers clearly It is marketing led to production. (4) Linking commercial networks of cultural community enterprises. Open the area to have a cultural market as a common area linking economic activities. society and culture in the form of a geospatial market and an e-commerce market Promote the distribution of community cultural products and services throughout the year. (5) The public return on investment (ROI) from the community cultural market activities of Wang Saphung District and Pak Chom District, on average, 5.98 baht for the supply chain of cultural community enterprises of production costs. It was found to be higher for all products and (6) the preparation of an integrated plan. make cultural community enterprise members work together as a group development of learning skills and planning to determine the direction of business operations of community enterprises together consistent with production potential Marketing and Business Alliance Network