การจัดการพื้นที่และทุนทางวัฒนธรรมเพื่อสร้างเสริมศักยภาพผู้ประกอบการและวิสาหกิจวัฒนธรรม: การขยายพื้นที่และต่อยอดการพัฒนาเศรษฐกิจฐานวัฒนธรรมจังหวัดปัตตานี

Title

Management of Cultural Space and Cultural Capital to Enhance and Promote Cultural Entrepreneurs and Cultural Enterprises: Expanding and Enabling Pattanis Cultural Economy

Keywords

Keywords,cultural space,cultural capital,Cultural Entrepreneurs,Cultural Enterprises,Cultural Economy,Pattani

Abstract

The province of Pattani possesses historical, social, cultural, and local intellectual capital, which has given rise to the unique identity of a vibrant multicultural society. This, in turn, can be leveraged as an asset for community revitalization and strengthening across various dimensions, thereby driving economic development through cultural capital. The research project, “Spatial and Cultural Resource Management for Enhancing the Competence of Cultural Entrepreneurs and Cultural Enterprises: Advancing Economic Development within the Cultural Ring of Pattani City,” represents the third phase of a continuous initiative aimed at building upon previous project outcomes. This project aims to: Elevate the quality and resilience of existing cultural entrepreneurs by fostering deep-level entrepreneurship, designing new cultural products, and developing cultural enterprises. It also seeks to promote new-generation cultural entrepreneurs. Manage cultural spaces by connecting the external and internal cultural rings of Pattani, linking unique cultural tourism routes, and highlighting the diverse cultural assets as a basis for developing cultural tourism entrepreneurs and enhancing experiential cultural tourism in the central cultural ring of Pattani Province. Design and produce media and communication materials that create economic value for the existing cultural capital within the community. This involves utilizing the available cultural capital as a foundation for determining suitable media and communication formats for the target community. Measure the economic and social returns of the project and study sustainable development strategies for the local cultural economy in Pattani Province. Extract lessons from university-led community development initiatives and the prototype of cultural capital management for elevating community economies and local identities. This research project will employ two research methodologies: Research and Development (R&D) and Innovation Development and Technology Transfer. The outcomes of this research project will encompass: The management of cultural spaces in the old city area of Pattani and the expansion of cultural space management in three districts: Khok Pho, Maiyo, and Sai Buri. It will also include the identification and pooling of cultural capital from all three areas to design specific local cultural tourism routes and connect the internal and external cultural rings of Pattani. Strengthening knowledge and occupational skills to develop cultural entrepreneurship among existing cultural entrepreneurs, enhancing the quality of traditional cultural products, developing new cultural products, and promoting new-generation cultural entrepreneurs. Effective cultural communication strategies, considering the components of communication and the cultural capital used as communication content. Lessons from the success of universities in driving cultural capital, including goal setting, continuous efforts, knowledge-driven initiatives, and scalability through network-based community groups.