การขับเคลื่อนเศรษฐกิจฐานรากด้วยทุนทางวัฒนธรรมพื้นที่ตอนล่าง จังหวัดสมุทรสาคร

Title

The Basic Economy Driven with Cultural Capital in Samut Sakhon Province lower area

Keywords

Corporation Mechanism,Culture Capital

Abstract

This research The objective is to study the characteristics of outstanding cultural capital in the lower areas. Samut Sakhon Province links to upgrading cultural products and the cooperation mechanisms of network partners to become cultural entrepreneurs that create added value based on outstanding cultural capital and promote the spread of cultural products through collaborative creative processes of network partners leading to economic development in the lower areas Samut Sakhon Province it is an action research that aims to get involved and collaborate with representatives of Thai-Chinese ethnic, Thai-Raman ethnic (Mon) and Thai-local. The results of the research showed that 1) the distinctiveness of the three ethnic groups, there were findings of a common culture among the said ethnic groups. according to the context of the area and lifestyle that relies on water to nourish life from the Tha Chin River to spread to various branches of canals, thus resulting in a career that is linked to this saltwater line. The research team therefore discovered the cultural junction of the lower area. “Saltwater people lifestyle” 2) From the collection of cultural maps, the areas are divided according to 3 ethnic groups, totaling 4 sets, namely, cultural maps of Thai-Chinese ethnic, Thai-Raman (Mon) ethnic and Thai-Local ethnic and Sakornburi culture map and from the analysis of the predominance of cultural resources to the upgrading of cultural products, divided into 10 tangible products and 2 intangible products; Creative culture through cooperation mechanisms of network partners. This research develops a model of diffusion through cultural space with the three ethnic groups through the activities of organizing the events of the fading ethnic groups by organizing events. consisting of activities to organize the hip Loy Krathong from Mon Nam Khem Songkran Festival activities Organizing a local food festival With Sakorn Buri salt and the event Leng Kia Chu inherits the legend of the dragon. and designing a creative market promotion that is suitable for the dissemination of cultural products through augmented reality (AR) technology; and 4) Measuring the economic value after the completion of the research project. The assessment was divided according to the characteristics of the 3 target groups, namely ethnic Thai-Raman (Mon) ethnic, Thai-Chinese ethnic through the process of designing a mind map (My Maps), stakeholder analysis. Creating a social reward outcome map and assessment of the social return on investment (SROI), driving the underlying economy with cultural capital in the lower regions. Samut Sakhon Province It was found that the Sensitivity Analysis with a discount rate of 3.5 percent, the 5-year forecast SROI was 1: 3.79.