การสร้างมูลค่าเพิ่มและยกระดับผลิตภัณฑ์สมุนไพรไพล ด้วยห่วงโซ่คุณค่า โดยมหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน

Title

Value added creation and product enhancement for Plai herbal with the value chain by Rajamangala University of Technology Isan

Keywords

Organic herbs,Enterprises,Value chain management,Herbal products,Plai herbal

Abstract

Currently, Thailand is facing the outbreak of the Coronavirus (Covid-19) causing factories, shops, and various service places to shut down. In order to control the spread of the virus and the safety of employees, most of the laborers have to migrate back to their hometowns and work in agriculture. This research project has foreseen the potential of entrepreneurs in the community. In order to create knowledge potential in the development of the communitys grassroots economy to increase the farmer income, the possibility of a group of herb growers for farmers to be able to get through the Covid-19 crisis has been found. The researchers are interested in promoting and upgrading entrepreneurs to create value for the grassroots community economy with the extension of new wisdom and innovation in order to be a model for building a production base for adequate and sustainable livelihoods. The project will study and jointly develop the potential of farmers, manage the production system from upstream, midstream, and downstream, as well as creating appropriate marketing channels. As a result, farmers will have the skills and expertise in the sustainable Plai production system, resulting in job creation and income increases. Nowadays, the demand for Plai in Thailand and abroad is increasing rapidly and continuously. This is due to the trend of people becoming more interested in health care, treatment and rehabilitation through natural methods and natural products. And herbs are natural products that can be used directly in those processes and their important extracts can be used as ingredients of drugs, food, and other cosmeceuticals. In addition, the demand and use of herbs in the future tend to increase even more.